Utilization of Augmented Reality (AR) as a Media for Promotion of Soy Milk Product Advertisements Based on Instagram Filters

Authors

DOI:

https://doi.org/10.55732/jikdiskomvis.v6i2.512

Keywords:

Augmented Reality, Promosi, Design thinking, 3 Dimensi

Abstract

Augmented reality is a form of technology that combines the virtual world and the real world, and augmented reality is known as part of a virtual environment or virtual reality (VR) technology. AR can become a new promotional medium for the public or users. The purpose of this research is to develop or design an Instagram filter-based promotion with augmented reality (AR) technology to introduce soy milk products (sule). The design of this Instagram AR filter uses a design thinking approach according to the author in the process of designing an Instagram AR filter for this soy milk advertisement, this method is a method that may be quite relevant. The AR display when it becomes a filter on Instagram has several components, namely the main AR component, namely a 3D object image from soy milk product packaging.

Author Biographies

  • Sartika, Institut Seni Indonesia Surakarta

    Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain

  • Anung Rachman, Institut Seni Indonesia Surakarta

    Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain

  • Asmoro Nurhadi Panindias , Institut Seni Indonesia Surakarta

    Program Studi Desain Komunikasi Visual, Fakultas Seni Rupa dan Desain

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Published

12/30/2021

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