The Effect of Digital Technology Use on the Effectiveness of Business Plan Development by Young Entrepreneurs in Banjarmasin City
DOI:
https://doi.org/10.55732/unu.gnk.2025.07.1.2Keywords:
Digital Technology, Business Plan EffectivenessAbstract
This study aims to explore the influence of the use of digital technology on the effectiveness of business plan preparation by young entrepreneurs in Banjarmasin city. The research was conducted using a quantitative approach. Data collection was carried out using a questionnaire assisted by google form. The number of samples in this study were 100 young entrepreneurs in Banjarmasin City. The data analysis technique used Partial Least Square-Structural Equation Modeling (PLS-SEM) with the help of the SmartPLs program. The results showed that business planning software and social media and digital platforms have a significant effect on the effectiveness of business plan preparation in Banjarmasin City. Based on the results of this study, it is expected that young entrepreneurs in Banjarmasin should make greater use of business planning software as well as digital platforms and social media to enhance the effectiveness of their business plan development. Local governments, training institutions, and business communities can use these findings as a basis for designing more targeted digital training and mentoring programs.
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Copyright (c) 2025 Delia Putri Rusnanti, Maftukhin Maftukhin, Angga Yugustama, Ade Triyanto, Fadia Budi Cahyono, Imelda Dian Rahmawati
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