The Influence of Brand Equity on Consumer Decisions in Buying Innova Reborn Cars at Toyota Showroom PT. Dunia Barusa Batoh: Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen Dalam Membeli Mobil Innova Reborn Di Showroom Toyota PT. Dunia Barusa Batoh. TALI JAGAD JOURNAL [Internet]. 2025 May 31 [cited 2025 Jul. 1];3(1):21-6. Available from: https://journal.unusida.ac.id/index.php/tali-jagad/article/view/1496