“The Influence of Brand Equity on Consumer Decisions in Buying Innova Reborn Cars at Toyota Showroom PT. Dunia Barusa Batoh: Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen Dalam Membeli Mobil Innova Reborn Di Showroom Toyota PT. Dunia Barusa Batoh”. TALI JAGAD JOURNAL 3, no. 1 (May 31, 2025): 21–26. Accessed July 1, 2025. https://journal.unusida.ac.id/index.php/tali-jagad/article/view/1496.