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“The Influence of Brand Equity on Consumer Decisions in Buying Innova Reborn Cars at Toyota Showroom PT. Dunia Barusa Batoh: Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen Dalam Membeli Mobil Innova Reborn Di Showroom Toyota PT. Dunia Barusa Batoh”, TALI JAGAD JOURNAL, vol. 3, no. 1, pp. 21–26, May 2025, doi: 10.55732/UNU.TJJ.2024.03.01.3. .