“The Influence of Brand Equity on Consumer Decisions in Buying Innova Reborn Cars at Toyota Showroom PT. Dunia Barusa Batoh: Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen Dalam Membeli Mobil Innova Reborn Di Showroom Toyota PT. Dunia Barusa Batoh” (2025) TALI JAGAD JOURNAL, 3(1), pp. 21–26. doi:10.55732/UNU.TJJ.2024.03.01.3. .