“The Influence of Brand Equity on Consumer Decisions in Buying Innova Reborn Cars at Toyota Showroom PT. Dunia Barusa Batoh: Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen Dalam Membeli Mobil Innova Reborn Di Showroom Toyota PT. Dunia Barusa Batoh”. 2025. TALI JAGAD JOURNAL 3 (1): 21-26. https://doi.org/10.55732/UNU.TJJ.2024.03.01.3. .