The Influence of Brand Equity on Consumer Decisions in Buying Innova Reborn Cars at Toyota Showroom PT. Dunia Barusa Batoh: Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen Dalam Membeli Mobil Innova Reborn Di Showroom Toyota PT. Dunia Barusa Batoh. TALI JAGAD JOURNAL, [S. l.], v. 3, n. 1, p. 21–26, 2025. DOI: 10.55732/UNU.TJJ.2024.03.01.3. . Disponível em: https://journal.unusida.ac.id/index.php/tali-jagad/article/view/1496. Acesso em: 1 jul. 2025.