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The Influence of Brand Equity on Consumer Decisions in Buying Innova Reborn Cars at Toyota Showroom PT. Dunia Barusa Batoh: Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen Dalam Membeli Mobil Innova Reborn Di Showroom Toyota PT. Dunia Barusa Batoh. TALI JAGAD JOURNAL 2025, 3 (1), 21-26. https://doi.org/10.55732/UNU.TJJ.2024.03.01.3. .