Implementasi Program RT Digital Mandiri dalam Peningkatan Branding Sosial dan Integrasi Data Perangkat RT

Abstrak

Era digital menuntut perangkat Rukun Tetangga (RT) untuk mengoptimalkan pelayanan publik melalui teknologi informasi, baik dalam membangun citra positif (branding sosial) maupun mengintegrasikan data warga secara sistematis. Di RT 30 RW 10 Desa Jumputrejo, pengelolaan media sosial sebelumnya belum konsisten dan data administrasi warga masih tersebar di berbagai dokumen. Untuk menjawab tantangan tersebut, Program “RT Digital Mandiri” dilaksanakan dengan metode ABCD (Asset-Based Community Development), yang meliputi identifikasi aset, mobilisasi aset, membangun hubungan, serta pemberdayaan komunitas. Program ini memanfaatkan Google Spreadsheet sebagai aplikasi database terintegrasi serta akun media sosial (Facebook dan Instagram) sebagai sarana branding sosial. Hasil pelaksanaan menunjukkan adanya peningkatan frekuensi unggahan media sosial dari tidak terjadwal menjadi minimal dua kali per minggu, terbentuknya identitas visual yang konsisten, serta tersusunnya basis data digital warga yang mempermudah pelayanan administratif. Program ini terbukti efektif memperkuat citra RT, meningkatkan akses informasi warga, dan dapat menjadi model replikasi digitalisasi pelayanan publik di tingkat RT.

The digital era demands that neighborhood associations (RT) optimize public services through information technology, both in building a positive image (social branding) and systematically integrating citizen data. In RT 30 RW 10, Jumputrejo Village, social media management was previously inconsistent, and resident administrative data was still scattered across various documents. To address these challenges, the “RT Digital Mandiri” program was implemented using the ABCD (Asset-Based Community Development) method, which includes asset identification, asset mobilization, relationship building, and community empowerment. This program utilizes Google Spreadsheet as an integrated database application and social media accounts (Facebook and Instagram) as social branding tools. The implementation results showed an increase in the frequency of social media posts from unscheduled to a minimum of twice per week, the formation of a consistent visual identity, and the creation of a digital database of residents that facilitates administrative services. This program has proven effective in strengthening the RT's image, increasing citizen access to information, and can serve as a model for replication of digital public services at the RT level.