STRATEGI PENGEMBANGAN INDUSTRI WINGKO BABAT

Mohammad Yaskun, Akhlis Priya Pambudy, Khoirul Hidayat

Abstract


Wingko is a typical snack that comes from Babat, Lamongan. In its development, Wingko was spread in various regions in Lamongan and surrounding areas. The tripe wingko industry in 2005 was able to produce up to 1,500 wingko/day, while in 2015 it decreased to 1,000 wingko/day. Competition that occurs make production unstable, even decreases. Therefore it is necessary to conduct research on the strategy of developing the Babat wingko industry. This study aims to design a strategy for the development of Babat wingko industry so that it can develop and create jobs for the local residents and increase the original income of the Lamongan Regency. The method used is Fred R David's Strategy Formulation Framework which combines External Factor Evaluation (EFE) and Internal Factor Evaluation (IFE) data, then SWOT and Grand Strategy Analysis. The results of this study indicate that there are several strategies that must be carried out by the Babat wingko industry; maintain product quality, develop products, administer halal permits, online marketing, diversify products, improve business management systems, and collaborate with local governments.

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References


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